Google Business Profile
In today's digital age, having a strong online presence is crucial for the success of any business. One powerful tool that can greatly contribute to this is Google's Business Profile. A free to use platform, it allows businesses of all sizes to showcase their products or services, connect with customers, and improve their online visibility.
Whether you need to set up your Google Business Profile, or need help maintaining and ranking it, here at Advantim Marketing we can help set you up for success.
HARNESS THE POWER
What We Do For Your Google Business Profile
Setup & Verify
- Business Information (Name, Address, Contact Info)
- Description: Optimized for business services and keywords
- Photos: Optimized photos via names and geolocation
- Social Media Profiles
- Verification Video & Signage (if required)
Citations
Name, address, and phone number are listed across minimum 100 websites on the internet, providing contact information that can be easily accessed and used for reaching out or verifying identity. Google uses these to verify that your business is operating and has the correct information. We provide these citations for you.
Review Management
Requesting and responding to reviews that your business receives is crucial for building a strong reputation, and helping rank your profile. By actively encouraging reviews, you can foster a sense of community and trust, while thoughtfully addressing both positive and negative feedback helps enhance your business's credibility and relationship with clients.
Updating Regularly
Google prioritizes active profiles, so regularly posting, updating, and adjusting your business hours can significantly benefit your business. By keeping your profile current, you improve visibility and engagement with potential customers. Regular updates signal to Google and your audience that your business is active and attentive, which can enhance your search ranking and attract more visitors to your page.
Why Is The Google Business Profile So Powerful?
While it is a free tool that Google offers businesses, to harness the full potential of it, some investment in time and expertise is needed. Google My Business (GMB) is a valuable resource for businesses to increase their online visibility and improve their local search rankings.
With over 80% of consumers using the internet to find local businesses, having an optimized GMB profile can greatly impact a company's success. This tool allows businesses to manage how they appear on Google Search and Maps, providing important information such as hours of operation, contact details, website links, customer reviews, and more.
Setup
Setting up a GMB profile is fairly simple - all you need is a Google account and basic business information. However, it's crucial to optimize your profile with accurate and up-to-date information. This includes adding relevant categories, keywords, photos, and consistent NAP (name, address, phone number) information.
Updating
By continuously updating your GMB profile and engaging with customer reviews, you can establish trust and credibility with potential customers. This can also help improve your local search rankings, making it easier for people to find your business when searching for related products or services in their area.
Optimizing
Furthermore, having an optimized GMB profile can also boost your online visibility. When someone searches for a specific product or service, Google will sometimes display a "Local 3-Pack" at the top of the search results page - this includes the top three businesses that are most relevant to the search query. By optimizing your GMB profile, you increase your chances of being featured in this highly visible section.
Website Traffic
In addition to improving your online presence and visibility, having a well-maintained GMB profile can also lead to increased website traffic and conversions. With the option to add a link to your website on your GMB profile, potential customers can easily access your site and learn more about your business. This can ultimately lead to more sales or inquiries.
Business Changes & Updates
Another benefit of utilizing GMB is the ability to showcase important information about your business such as hours of operation, contact information, and even special promotions or events. This allows potential customers to have all the necessary information in one place, making it easier for them to make informed decisions about whether or not they want to do business with you.
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